SEM – Scaling Profitability with Paid Advertising

Challenge: The client struggled with high cost-per-acquisition (CPA) and low lead quality from existing PPC campaigns.

Solution: BizAutomate.ai restructured the ad accounts, optimized targeting with AI-driven insights, and introduced A/B testing for ad creatives and landing pages. Retargeting strategies were implemented to capture warm leads.

Results:

• 50% reduction in CPA.

• 400% increase in qualified leads.

• Achieved an ROI of 10x within 6 months.

• 30% higher engagement from retargeting campaigns.